Turn a playful cat-focused idea into a relatable brand world without losing clarity or usability.
Project summary
A playful lifestyle identity built around the emotional, chaotic and deeply relatable relationship between people and cats.
- Segment
- Lifestyle Brand
- Niche
- Cat-parent culture and community
- MARC's role
- Brand strategy, identity, packaging direction and digital world
Identity direction, visual storytelling, product/campaign assets and digital presentation.
Soft contrast, warm humor and expressive layouts make the brand feel emotional and shareable.
- Brand identity
- Visual system
- Campaign assets
- Digital content
- Case-study system
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HOUSE OF VED