Position architectural lighting as premium, precise and technically trustworthy without feeling cold.
Project summary
A precise architectural lighting identity balancing technical capability with a premium contemporary presence.
- Segment
- Architectural Lighting
- Niche
- Complete lighting solutions
- MARC's role
- Logo refinement, brand identity, product communication and website direction
Identity refinement, visual system, product communication and web-facing brand assets.
Dark architectural surfaces, controlled highlights and clean typographic hierarchy give the brand a premium technical edge.
- Identity system
- Product visual direction
- Digital assets
- Application mockups
- Case-study system
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