Translate a nature-led idea around the five elements into a grounded brand system for everyday wellness.
Project summary
A grounded natural brand shaped around the five elements, everyday nourishment and a more balanced way of living.
- Segment
- Natural Wellness
- Niche
- Pantry and everyday natural living
- MARC's role
- Brand identity, packaging architecture and product communication
Brand identity, packaging language, palette direction and visual storytelling.
Earthy color, elemental symbolism and calm compositions create a natural but contemporary identity.
- Logo system
- Packaging direction
- Color and typography
- Product visuals
- Case-study system
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SHAKTI PROPERTIES