Shape a distinctive food and lifestyle identity with character while keeping it flexible for real-world use.
Project summary
A controlled-chaos streetwear identity balancing attitude, restraint and a distinctive fashion-world presence.
- Segment
- Streetwear
- Niche
- Japanese-influenced contemporary fashion
- MARC's role
- Brand identity, apparel system, packaging and campaign direction
Brand identity, packaging expression, visual language and campaign-ready assets.
Warm tones, playful contrast and tactile visuals make the brand feel memorable and approachable.
- Brand identity
- Packaging visuals
- Illustrative direction
- Digital assets
- Case-study system
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