Build a modern cultural identity rooted in time, ritual and cosmic rhythm while staying contemporary.
Project summary
A modern cultural identity rooted in the Indian understanding of time, cycles, ritual and cosmic rhythm.
- Segment
- Culture and Time
- Niche
- Ancient Indian calendar and timekeeping
- MARC's role
- Brand strategy, identity system, editorial direction and digital experience
Brand strategy support, visual identity, symbol direction and application system.
Symbolic geometry, deep contrast and measured typography create a brand with cultural depth and modern clarity.
- Logo system
- Identity language
- Application visuals
- Guideline boards
- Case-study system
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