Build a luxury identity with enough depth to expand beyond fragrance into a broader lifestyle world.
Project summary
A seductive luxury identity designed as a world of culture and desire, beginning with fragrance and built to expand beyond it.
- Segment
- Luxury Lifestyle
- Niche
- Fragrance-led cultural universe
- MARC's role
- Brand strategy, identity, packaging and campaign world-building
Identity direction, packaging language, product world-building and campaign visual structure.
A dark, sensual palette and editorial compositions create a premium, culture-led brand atmosphere.
- Brand identity
- Packaging direction
- Product visuals
- Launch assets
- Case-study system
Next project
OG EXPRESS