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Logistics

OG EXPRESS

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Project summary

An enterprise logistics identity built around movement, reliability, critical shipments and operational scale.

Segment
Logistics
Niche
India-wide cargo with global capability
MARC's role
Corporate identity, communication system and digital direction
Challenge

Express reliability, movement and operational scale for a logistics brand with business-critical use cases.

MARC's role

Brand identity, visual language, fleet/application direction and case-study storytelling.

Visual direction

Strong orange, industrial contrast and motion-led layouts make speed and reliability feel immediate.

Key deliverables
  • Identity system
  • Brand applications
  • Fleet and logistics visuals
  • Digital presentation
  • Case-study system

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